Tag - promotion

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Thursday, October 8 2009

Run, Firefox, run!

running with FirefoxEvery year in Tours, France  by the end of September we have a very popular running race (10 and 20 kms) in the downtown center. It is a kind of festive occasion with music and disguise, and serious athlete competitors are there, looking for performance, along with amateur joggers, just having fun together during a little effort. School boys and girls also take part (with more adapted distances).
All in all, more than 13 000 runners were running under a bright sun on September 27th.

As it is an occasion for every kind of company to sponsor runners with t-shirts, why not promote our favourite Open Source browser?

Thanks to Mozilla, 20 runners were proudly showing their love for  Firefox 3.5 on t-shirts.

Here is young Miss Firefox, for her first time on the race, with ehm veterans...

miss fx and vets

During the race, she runs along with competitors clad in Indians

Indian runner

and animals of every kind

rabbit   pig  monkey
among serious runners

runners  sylvain

There was also Sylvain Naudin, who plays an active part in several local associations  to promote Open Source and Open Culture.
(see his flickr gallery for more)

After 10 kms and a little more than one hour running, here we are at last !
arrive

And of course, let's recover during the paëlla party!
paella

Hey, I am sure you have local events where you can promote Firefox for a mainstream audience. Tell us about local actions!

Go, Mozilla, Go!












Sunday, September 6 2009

Firefox Promotion in the Republic of Macedonia - Part 3

Well everyone, the promotion has finished! :) The weather and the Macedonia - Scotland soccer match kept people in their houses, but we still got plenty of visitors. 3 hours of fun on the city square in Skopje and Kumanovo was great. People came, they got to know the Firefox browser, the +5000 addons, Mozilla and the Macedonian promotion team.

But words cannot do anything here, so thanks to Damjan Arsovski, we have a bunch of nicely shot pictures of the Skopje promotion.

Dig in to our Flickr gallery, here. For more info about the promotion itself and the group can be found in this blog post.

Friday, September 4 2009

Firefox Promotion in the Republic of Macedonia - Part 2

Well guys, only a single day to go until the Firefox promotion here in Skopje and Kumanovo. The whole team is very excited to let you know all the things we have accomplished so far here in Macedonia:

Pre-promotion:

Printing and burning CD's with the Macedonian and Albanian locale of Firefox 3.5.2 was a priority. [preview]

Marketing and spreading the word was also on the top of the to-do's list. Apart from flayers that we will distribute before the promotion, we have gotten support from a local marketing company, which offered us billboards free of charge! They got them up yesterday. preview / design preview

We also did a TV interview with a local TV station about the group and it's activities:

Promotion:

Setting up around 3pm, the promotion is scheduled to start around 4pm, both in Skopje and Kumanovo.

We will have 3 laptops ready for people to experiment with Firefox 3.5.2 and 2 team members on stand-by to help them out. On each laptop, there will be a separate set of Addons, each deigned for a specific person (designer, programmer, social junkie).

On the other side, we will have yet another laptop, but on this one there will be a presentation set up, a set of Firefox questions to be precise. All that will be interested, can stop by and test their knowledge of Firefox's features. The questions will be very easy, and for each participent there will be a prize (badge, FF tattoos, set of stickers, neck-strap...). If a person gets the question wrong, the team member will explain to all the present bystanders what the right answer is and why.

Every hour we will be giving out free Firefox installation CD's with a custom designed menu on Macedonian and Albanian, setup for FF 3.5.2 and a guide for Internet Explorer users.

Post-promotion:

We plan to make the group an official organization. Also, we shall not forget Thunderbird :)

Well everyone, that's all for now, if you can make it to the promotion, we will be very happy, and as for those that are outside the Republic of Macedonia, you can catch the live stream on our webpage: link

Till next time! :)